Carlsbad, CA – Rock and Roll is here to stay, it will never die. It may need a hip replacement, or a liver transplant, but it will never die. Dragon springs into the lime light of fall with the Jump Series, a tribute to the greatest Rock and Roll this world has ever heard.

Inspired by one of the greatest guitarists in history, The Jump Series will feel better than the morning after transfusion. With the Prog, Dusk and the Phase in the line, the jump series rocks style worthy of the Hall of Fame. So jump off your amp and drop the booze, the Jump Series is ready to rock and roll all night and party every day.

The Jump Series – paying homage to icons that were there before the hair!

Dragon is a global youth lifestyle brand worn by the world’s most elite musicians and athletes in surfing, snowboarding, skiing, skateboarding, racing, BMX, wakeboarding and motocross. For more information on Dragon and the Jump Series, visit www.Dragonalliance.com.

ThirtyTwo is known for creating light snowboard boots, and now the brand will hold the record for creating Ultralight, the Lightest. Snowboard. Boot. Ever!, debuting at SIA. Nobody wants a heavy snowboard boot weighing them down, and the Ultralight is 24 percent lighter than ThirtyTwo’s lightest boot from last season. It’s also the first rubberless snowboard boot ever, and it utilizes a lightweight minimalist shell to eliminate excess weight.

The Ultralight is a great freestyle and freeride boot with an advanced articulating cuff shell construction that allows the upper section of the boot to move independently, creating consistent heel hold through the full flex range as well as smoother flex. The Ultralight features an STI Evolution FoamTM one-piece midsole/outsole, and a 3-D Molded Tongue for easier lacing, improved fit and heel hold. It also contains STI System G2TM in the heel to absorb shock and prevent heel bruises.

www.thirtytwo.com

Each mode can easily be accessed thanks to large pushbuttons that can even be operated wearing gloves. The liquid crystal letters are oversized intentionally to be read just with a glance…

Barometer mode:
Gives the atmospheric pressure (displayed in the central section), the temperature and a 3-hour weather forecast indicated by an icon.

Altimeter mode:
One more piste and you know that you’ve skied down as many kilometres as you’d hoped to today… All is recorded scrupulously in the watch – a genuine report of your daily exploits.

The altitude is displayed in real time every … second as you ascend. An ascending or descending arrow indicates the changes and progress.

The digital compass:
It indicates the shortest path to the station or the one to take for maximum safety. An essential tool for safety in the mountains.

Measuring the incline of the slope:
An exclusive feature of the Yeti. The watch incorporates a spirit gauge that allows the incline of the slope to be taken, or the slope just taken, to be calculated in just a few seconds.

And also…
The Yeti is equipped with a race timer, a specific countdown that lets you know how much time is left before starting a half pipe or a border cross, striking each minute and then the last ten seconds before the “final attack”! Countdown, calendar, 100th-second stopwatch, dual display.

A new model for this season from the eyewear specialists Spy, the Omega is a no-nonsense bit of eye protection and this is DCP’s take on the blighter – with an exclusive design and colourway. A big old frame holds an oversized dual-pane lens system for crystal clear panoramic vision, and by featuring Spy’s patented Scoop technology the Omega ensures it stays as fog-free as possible. Triple layer foam with moisture wicking fleece means the Omega sits on your face comfortably and we’re well down with how understated these look.

€115.00

www.spyoptic.com

Category: Men’s Freeride (161.5 cm) & Freestyle (153, 157 cm)

Lengths: 153, 157, 161.5 cm

Width: Normal

Flex: (0=stiff bastard, 10=newbie friendly): 5

Shape: Directional

Travis has the habit of blowing minds every time he stands on a snowboard. And this is the snowboard upon which he stands when making your brain go pop. The weird, wiggley edge – Magne-traction – has seven contact points which, as Lib sagely point out, is more than two and thus better. Lib-speak aside, we can only say that it works, with noticeably better edge hold on ice and, basically, a blast to shred on. One of the fastest bases known to humanity helps Travis get over those stupid big jumps, and this stick has mad pop from the Power Transfer sidewalls. The package is topped off with some crazy Mike Parillo graphics.

€621.00

www.lib-tech.com

Devun’s über stealth limited edition signature model comes full to the back teeth with the goods required for a corker of a goggle. These Walshes will protect your eyes from all harmful frequencies of sunlight through the bronze mirror amber lens plus the quality of vision is banging thanks to the spherical shape. They’re comfy on your melon, too, being that the frame’s backed with the luxuriant contoured velvet face foam. New for this season is R-Tex mesh, which covers over the vents’ holes and provides a moisture wicking surface to keep the vents clear of snow and ice. They look the business and have the Walsh seal of approval – what more do you want?

€145.00

www.isdsgn.com

Helly dub the Logan 5 as the International Jacket of Mystery – designed to perform in the wide-ranging environments encountered by the team’s shreds across the planet. The interchangeable track jacket can be used on nippy days, left at home or worn down the boozer; pockets are aplenty for everything you’d ever need (they’ve gone as far as making the cargo pockets removable); and the fully taped, waterproof/breathable Helly Tech material keeps Mother Nature’s worst at bay. Other details include a snap-away, zip-off, stretch powder skirt, removable hood and an anti-chin-chafe collar. It can even be zipped together with its namesake pant for fully sealed snugness. You want any more out of an outerwear piece and you’d need to call NASA.

€325.00

www.hellyhansen.com

The second year for Adidas’s Burna sees the goggle receive a bunch of new colours, like this gold one here. But while beauty is only skin deep, functionality, in this case, penetrates right to the very core. ClimaCool and anti fog technology keep you mist-free, and as the vents are designed so air flows through the vents and back out, your eyes don’t get irritated. The toughened polycarbonate lens gives a wide field of vision with clarity that’s sharper than a lemon, and on the inside of the frame there’s cushy padding to ensure pressure is reduced whilst improving fit. Oh, and if you wear specs you can get a Performance Insert thingy for your prescription so you get the same performance as if you had 20/20 vision.

€ from 175

www.adidas.com/eyewear

Perplexingly, there’s nothing even remotely Neon looking about these bindings. Though the fact that one is white and the other black may still catch the eye of people in the lift line, should such things be of import to you. Part of the Artec Project line of snowboard equipment, these are full-on team-tweaked to have all the dampening, support and adjustability demanded by riders at the top of their game. Lightweight construction lends a hand to freestylers and the height-adjustable highback means you can have full jibbing freedom or maximum response according to your needs. Add some comfy straps and “whuuuup!” – there it is.

€179.00

www.elansnowboards.com

Men’s/Women’s: MEN’S

Category (freeride/freestyle/all mountain/jib): FREESTYLE

Lengths: 152, 155, 157, 159

Normal/wide/wide models too: NORMAL

Friendliness (0=stiff bastard, 10=newbie friendly): 7

There are now three things in this world that you can be certain of: death, taxes and that any MFM endorsed product will fly off the shelves. The guy’s like the Jamie Lynn of the noughties. So why are we bothering to whet your appetite when chances are you’ll buy it anyway? Because Salma Hayek’s a honey. And MFM still rules. And Nitro is a cool company owned by a guy who sings Stones covers. And we think you’ll like the board. Built for the kind of freestyle MFM’s famed for, this has a buttery jibbery friendly directional flex and what Montoya calls “the perfect shape”. Just like your boy, this board will take a licking and keep on ticking. Holla!

€459.90

www.nitrousa.com