29/04/2013 | by Youri Barneoud
The DYE snowboarding team continues to grow with the signing of their newest addition, Dan Brisse. The partnership between Brisse and DYE happened organically, as both the company and the rider share a desire to create projects and products that showcase the level of intensity behind professional snowboarding. Dan’s dedication to pushing the boundaries of the sport has earned him 2 X-Games Real Snow victories, multiple epic video parts and widespread magazine coverage. Brisse understands in order to evolve; you must embrace risk and change, qualities that embody the DYE brand.
“I’m excited to join forces with Dye as my new eyewear sponsor,” says Dan. “They make some of the best goggles on the market, and have a solid team that I enjoy riding and hanging with.”
“Brisse wants to be the best at what he does, and is willing to put in the extra effort to get there,” chips in marketing manager Joel Kramer. “He goes for it, until he stomps it. That attitude, in combination with his riding style, is a perfect fit for Dye. We are eager to support Dan’s involvement with major video production, and provide him the gear and resources he needs to keep expanding our vision of what is possible on a snowboard.”
Brisse joins a diverse team, including natural terrain slayers Bjorn Leines, Aaron Biittner, Ville Uotila, and up comers like Madison Ellsworth, Jordan Phillips, and Zack Black. The team and the brand are excited to work with him for years to come. Brisse will be releasing a signature model CLK goggle, and will continue to be closely involved as DYE develops new optics, and new protective equipment for its 13/14 line.