Comments on: Forum, Foursquare & Special Blend Set for the Axe in 2014

By: anderson_pl

anderson_pl — Wed, 24 Apr 2013 11:31:41 +0000

Cześć,

Witam wszystkich, chciałem się przedstawić na forum. Miłego dnia życzę.

By: B

Wed, 14 Nov 2012 15:29:20 +0000

Was just informed of this yesterday by local shop employee. 1) wtf. 2) won’t support burton ever again, that’s for sure. Buy brands’ to fix them, not ruin them. jeez.

By: BobinColorado

BobinColorado — Sat, 03 Nov 2012 23:47:10 +0000

Yeah Burton you blow for that one… And the end result could cost you your loyal fan base. Not that i ever was.

By: DBou

DBou — Fri, 02 Nov 2012 11:36:09 +0000

As a snowboard enthousiast and a loyal customer I used to think of the Burton family as the big bro who would show me around the gear and make my experience even better
I kinda feel you act like a damn bully..
sorry to lose you, sorry you lost me

By: Milvus

Milvus — Sat, 27 Oct 2012 12:51:05 +0000

Forum was hands down the best “company team” when it came to snowboard movies. Every year they delivered! Such pure and strong snowboarding spirit in combination with such a great film crew bringing in banger parts from other team members every year is a rarity.

Forum is snowboarding at its best. I sincerely hope someone finds a way to keep up the brand and the team. There is no doubt that you could perform economically with that basis. If you want to of course…

By: R. Almeida

R. Almeida — Thu, 25 Oct 2012 09:10:41 +0000

Concentration on what they do better, snowboards??? Investments in Burton headquarters???
For me these are the two main ideas of the communication, and aim purely economic benefits for Burton, take possession of good product innovations (anyone remember where you first saw the channel system? Was a Forum board not a Burton board), eliminate competition and a means to solve the lack of Burton brand identity (the Burton identity today it’s just Custom and CUstom X, Terje and Burton Open) in recent years (lack of identity caused by the output of the main snowboarders (RMarchi, DCP, TFuse, GRuff, MJonsson, FKalbermatten; KKokubo… Lack of good ideas accepted by the snowboarders and able to show that in any aspect Burton is better than others.

I do not understand if Burton are a snowboard company where fits Gravis and Channel Island? Brands sell well somewhere and therefore remain on the group.

With such a large investment in facilities for product innovation why not optimize this investment and also use the space to innovate Forum boards and Forum twin brands?

This decision are sad for the snowboard world and was taken again by the brand that until a few years ago was seen as a model of what should be a snowboards brand… The message it’s clear: “ECONOMY ARE IN FRONT OF SNOWBOARD”…

Perhaps a better message is: “LET’S FIGHT THE ECONOMIC PROBLEMS WITH SNOW(CREA)ATIVITY”

I start to have some doubts, what will be best: “a ski company trying to learn and experience what is snowboarding or a snowboard company that gradually forgets what is snowboarding”.

By: T-roy

T-roy — Wed, 24 Oct 2012 18:07:02 +0000

Why does burton buy up snowboard brands that everyone loves and enjoys, to just run them into the ground. F-U Burton for being the corporate monopoly you are and destroying the brands that made snowboarding what it is today

By: GUILLOUX Mathias

GUILLOUX Mathias — Wed, 24 Oct 2012 11:00:46 +0000

Unbelievable, deeply sad, the Program brands have been on the forefront of freestyle since the 90′s. We should raise a rider fund to maintain Forum & SB at least!!! Rise against Burton