22/02/2009 | by Onboard
Gigi-resque style never gets old
Union Binding Company is proud to announce the addition of Transworld Snowboarding’s and Snowboarder Magazine’s Rider Of The Year top pick and all-around Austrian wild man Gigi Rüf. Explosive execution and an undeniable eccentricity mark the riding of this Arlberg-born talent, not to mention prolific output. During the 2008 season, Rüf managed to film three video parts (Absinthe, Burton, and The Pirates) while many riders were hard-pressed to lay down one, in addition to scoring numerous magazine covers at publications worldwide. Rüf brings rare talent and originality to the Union Binding Family.
Rüf says about the deal, “As soon as I strapped into the Contact binding, I knew Union was something special. Comfortable, reliable, super lightweight, and amazing performance, Union is the perfect binding for me!” And according to Union Binding Company Team Manager George Kleckner, “This is really big for us, as we’re all huge fans of Gigi’s snowboarding. Considering the momentum of the Union brand, and where Gigi is in his young career, it’s a perfect fit.”
Gigi Rüf rides alongside Danny Kass, Dustin Craven, Hampus Mosesson, Joe Sexton, TJ Schneider, Jon Kooley, Stian Solberg, and Dan Brisse on the talented Union team.
Union Binding Company is based on the north shore of Lago de Como in Colico, Italy. Distributed by A4 Distribution in Europe, Union is world renown for innovation and a “product first” mentality.