Gjermund Bråten on Nike 6.0 Outerwear

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This 19-year-old from Torpo, Norway, has been stamping his mark ever since he won the World Rookie Fest in 2008 and is without doubt one of the most promising rookies around. Now, after solid contest results amongst the big dawgs, Germund has been netted by the Nike 6.0 dudes and immediately set about repaying their confidence by placing third in the BEO.

Starting snowboarding in his backyard as a 9-year-old, Gjermund went on to combine riding with school at the renowned NTG sports college in Geilo, Norway and with such a heritage it’s no surprise that he’s beginning to make a name for himself as one to watch.

Of heading up the Nike 6.0 outerwear team in Europe, Gjermund said, “Joining a crew that’s already killing it and being part of a new era for a company like Nike 6.0 is a big thing for me…” The Nike crew are equally pumped to have hooked the young Norseman and are looking forward to his first full contest season as he rocks their new outerwear.

Designed with their athletes’ demands in mind and an emphasis on sustainability, the line sees Nike fuse their heritage with a focus on eco-friendly materials with trims and zips made from recycled footwear and several pieces using recycled shell and liner fabrics. It’ll be in stores autumn 2010.

Apparently it is this commitment that has led another big name rider, who’s all about the eco lifestyle, to jump from Burton to the Nike outerwear programme. Stay tuned for that guy’s thoughts soon.