Nicolas Müller Gets Mental Ad for New Nike Boot

Like his buddy and fellow big mountain freestyle mentalist Gigi Rüf did last winter, Nicolas Müller’s been awarded a pro model boot from Nike. And so they made this beautifully shot yet slightly bizarre video. We always knew Nico dances with elves in the moonlight.

The boot’s based on the Zoom Kaiju, a fine piece of shred footwear we must say, and this is what the Swooshers had to say: “Over the years, we have explored the strange worlds of Danny Kass and Gigi Rüf,.. This year we walk a very different path with none other than renowned snowboarding icon, Nicolas Müller.

Sit back, grab your self some popcorn, and feast your eyes on the magical world of Nico.”