21/03/2011 | by Tom Copsey
Snowboard phenomenon Victor De Le Rue joins his eldest brother the pioneering freerider Xavier De Le Rue, star of both Relentless’ Lives of the Artists films, as the latest rider to be proudly sponsored by Relentless Energy Drink.
The 23 year old is the second International snow recruit for Relentless – alongside Britain’s triple X Games gold medallist Jenny Jones, Pirate Films star Tyler Chorlton, Halfpipe champion Dom Harington and Freeride World Tour champion Xavier De Le Rue.
The French freestyler has sent ripples through the European scene for the last few seasons, placing on podiums and filming, including a star section on Hara Kiri Productions debut full length Pan Pan. This winter the Pyrenees-native also released a signature outerwear collection and pro-snowboard line for Rip Curl, plus he rides for Nike 6.0 footwear.
Youngest of five, Victor – aka VDLR – was encouraged to get outdoors as a kid, and so, along with his De Le Rue siblings, developed a deep passion for the mountains at a very young age: he discovered the ‘amazing feeling’ of snowboarding at just 6 years old.
Now the 23 year old is known for sending it on all terrain: Relentless Energy’s multitalented new rider nails street rails, park jibs, halfpipes and monster kickers in liquid smooth, true ‘No Half Measures’ style.
Victor’s now following his big brother into freeriding and film, travelling the globe with fellow French crew Hara Kiri or sessionning the park at his hometown of Saint Lary, in the Pyrenees. Victor also features in Rip Curl’s Welcome Home series, with whom he’s currently on a powder-saturated tour of Japan.
“Victor is a fantastic and talented addition to the Relentless team,” says Relentless Energy representative Steven Ruhl. “After Xavier’s pioneering freeride adventures in Antarctica and Greenland for our Lives of the Artists films, Victor perfectly complements his brother’s talents with his freestyle approach – and extends the Relentless athlete family further in the international scene. We look forward to following Victor’s trips and working with him this season – and beyond.”
With a season of filming ahead of him, and the support of Relentless Energy, expect to see more of this bright new star very soon – especially if he lands his favourite trick: a naked double backflip.
Find out more about Victor and all the Relentless Energy team on relentlessenergy.com