24/07/2010 | by Tom Copsey
Funny-ass acceptance speech with killer YES shredding.
You can’t start a new snowboard brand when the world’s economy is going down the bog. Your career is shot when the big B decides to give you the boot. If you’re over 25 you’re done and kids don’t give a shit about you. DCP, Romain De Marchi, JP Solberg and Tadashi Fuse said ‘fuck that!’ and dropped YES. NOW BOARD on us last season and certainly proved the doubters wrong. Killer parts, sick boards and PMA are what these boys are all about and they’re only gonna get stronger in the future.
Here’s the PR chatter…
Formed no more than a mere year ago by legendary riders, DCP, Romain De Marchi, JP Solberg and Tadashi Fuse, the YES brand is continuing in turning heads around the globe with their unique blend of their simple passion of keeping snowboarding real while focusing on creating the best products snowboarders around the globe demand.
This year at the Eurosima Snowboard Industry Awards, YES. NOW BOARD was the recipient of the Breakthrough Brand of the Year award, presented by Boardsport Source Magazine. This award was given to YES for having an exemplary year in marketing activities, product, brand and image through out the European Market. Although the team was unable to attend the event, they made an acceptance video which was presented at the Awards party and viewed by industry peers in attendance.
This award was just the icing on the cake coming off of a season chock full of heavy editorial coverage and product pick nods from YES’ industry peers and media.
To follow more about YES. NOW BOARD, visit: www.yesnowboard.com