Quiksilver take us for another look at what went down in the making of one of their ads. Up this time is über boss Travis Rice. Sick spot, sick shot.

Rice took teammate Bryan Fox up to AK last winter and scored perfect conditions. Almost 2 months of continuous snowfall the boys lucked out with a couple of high pressure systems leading to the snow being “as good as it gets. Completely stable: all aspects, all elevations.” Scoping a crazy face where the snowpack had ‘creeped’, Travis attacked the weird, shelf-like pillows and bagged himself an ad shot as well as plenty of face shots.

Quiksilver have done it again. Knowing we’re suckers for watching how shots go down, they’ve managed to subtly nudge us into posting one of their ads by taking us behind the scenes on the shoot that resulted in Will Lavingne’s ad. Nice job, dudes!

They’ve got form in this method of subterfuge; the Bryan Fox Behind the Ad was also super interesting and, again, we walked straight into their trap and posted that, too.