Travis Rice is sponsored by a deodorant. There you have it. He’s selling out. Or maybe he isn’t, as he still does what he does best: snowboarding in some insane backcountry.

This clip is part of Degree Men’s (that’s the deodorant) Masters of Movement series, and shows Travis flying deep into the Canadian Rockies to tackle an infamous backcountry arch knows to man as the “Hole in the Wall”.

Oh, and talking about backcountry riding: You haven’t missed the Red Bull Supernatural TV Show, or have you?