Lisa Filzmoser. Photo: Dominik Hadwiger

Nikita are stoked to officially announce that Lisa Filzmoser and Vera Janssen, both existing killer streetwear and outerwear team riders, are now charging the mountains with Nikita Snowboards afoot.

The girls are pumped to be deepening the relationship with Nikita and riding the new FW13-14 selection. Innsbruck-based fearless freestyler Lisa is headed to Alaska armed and ready to shoot with the creative True Color Films crew whilst also getting ‘Boobilicious’ with the Lipstick Productions ladies filming for the release of their third all-girls movie later this year. “I am so happy to ride Nikita Snowboards,” Lisa says, “as Nikita and I have such a long relationship. It’s great that they are now doing snowboards too. My choice is the Sideway Sista; it is the optimal board I can use for backcountry riding and also park. It is light and really good quality. Love it! Looking forward to going out and shooting with this snowboard.”

Pro-Mum Vera is back in Canada, wallowing in the epic conditions of Whistler’s backcountry. She’s testing out her super sled alongside the new snowboards and continuing to film the insightful ‘Vera’s Shredventures’ episodes released with Mahfia.tv and sequences for Lipstick’s ‘Boobilicious’. “I’m super stoked on the Nikita Snowboards. After snowboarding passionately for 22 years, I definitely wouldn’t ride anything but a great quality board and Nikita Snowboards have me convinced! The first week I got the board, I took it to some extreme conditions; from straight-lining Whistler/Blackcomb’s legendary Dave Murray Downhill in icy conditions, topping 100km/h in many of its turns, to ripping nearly 1000m vertical lines and chutes in the far-away backcountry of Bralorne, BC, to hitting powder pillows and jumps – the Nikita Expression 154 is my new weapon of choice!”

And from the Nikita camp, Iceland legend and Marketing Director Geiri states “We are uber happy to have awesome and talented human beings Lisa and Vera riding our snowboards. They have been a part of the Nikita family for some time now and having them riding and testing our snowboards is a very natural progression to our relationship.”

www.nikitaclothing.com

www.forgirlswhoride.com

Ladies, thinking about some new threads for this winter? Let Nikita rider Ana Rumiha tempt you with the threads she rocks as she gives the lowdown on her outerwear…

Not only will Nikita continue with their fine trend of dropping stylish, functional snowboard outerwear (in addition to their ever-popular streetwear range) in 2012-13, they’ll also be releasing their first snowboards. We cornered Nikita founder Heida Birgisdottir to talk you through the highlights… 

If you’re after an eye-catching women’s shred cloak, train your sights on Nikita’s Hemsedal jacket. Here’s what it’s all about…

Nikita have certainly got the lick when it comes to making functional shred outerwear look good. The tessellated pattern adorning the Nikita Hemsedal jacket’s fabric covers its 10/8k waterproofness/breathability and critical seam sealing and will guarantee you stay both comfortable and visible, while pit vents, Lycra cuffs and a removable snowskirt that can be zipped to the pants take care of your other on-hill needs. There’s plenty of pockets for anything a girl could ever need, too.

Are you a female ripper after an all-round jacket to send it on the hill but also look slick on the streets? Nikita’s Helipark could be just the ticket. Check what it’s about…

Whether it’s heli drops, park laps or stalking the streets the Nikita Helipark will take care of your comfort and style so you can concentrate on letting rip. This jacket combats the elements with its lightweight insulation (80g polyfill), 10/8k waterproof/breathable fabric and moisture-wicking lining, while you’ll be sealed in properly thanks to a removable powder skirt, Lycra wrist gaiters and adjustable hood. There are plenty of stash spots for your pass, Star Trek communicator and warpaint, everything is easy to operate with a gloved hand and the thing’s so darn snug you’ll want to sleep in it.

Snowboarding’s all about corporate sponsorship, triple corks and wearing tight pants these days. Sadly Nikita didn’t get the memo and held their annual end-of-season contest with the sole aim of letting some talented ams have a blast all day, making sure the vibe was chill, and hooking the best rider up with a deal for a year. What were they thinking?

Nikita Chickita, Photo: Anna Langer

Serfaus played host to the 4th Nikita Chickita Europe last April and the goodtimes were in full flow. Sure, shred contests are from time to time all about beating the other riders into a bloody pulp with your skills, but let’s face it – for most people snowboarding is simply the best fun you can have without a pin-up, KY jelly and a length of rubber. This is the vibe Nikita wanted for their end of season shindig.

16 girls from across Europe had beelined to this quaint town tucked away in a fold of Austrian alpine and come the day of the contest the park had softened up nicely under the bluebird skies meaning the double kicker line and the extensive array of jibs was ripe for the girls to throw down on. Straight off the bat, the freeform, easy-natured approach Nikita were keen to encourage was evident when the riders conferred with the judges and decided that scrapping the qualifi cations/finals format in favour of a day-long jam session was the way to go. It worked out perfectly as the girls could now lap the park all day without having to hang around, while the judges (Nikita riders Julia Baumgartner, Lisa Filsmozer, Maude Richon and Vanessa Waldenhofer) were charged with keeping an eye on whoever was stepping it up and throwing down hardest. In fact it went so well that even when the judges were ready to decide on the three girls who’d impressed them most, the riders wanted to keep the session going for the fun of it and did so into the late afternoon.

In between laps, the girls would head over to hang at the Chill Out area to grab a drink, some food or even enjoy a massage from the on-site physiotherapy guru, Jan, before heading back into the park to continue with their session. As we hung out here all day, supping on beers, watching the riding and chatting with the Nikita crew, the brand’s warm family spirit was obvious, with Heida, Geiri and co’s children and other halves all having made the trip to enjoy the vibe, and it was all in all most defi nitely the least contest-like contest we hit up last year.

Over a burger and a beer, we asked event organiser Geiri to sum up the Nikita Chickita in a nutshell. “It’s not really about the contest itself, although the contest is at a really good level,” he explained. “It’s more about just having fun and keeping it real and progressing. That said the fi rst prize is pretty good, it’s a year’s contract with Nikita and Ð1000 and a shitload of goodies, but we’re more about having fun and enjoying snowboarding.”

Fun and enjoyment were certainly had and when the girls had finally been dragged off the course, we euro carved our way down through the spring slush with the whole crew and it was hard not to feel a warm glow in your stomach. Ok, that may have been Geiri’s schnapps so we made the glow all the warmer with some afterski and by then it was time to crown the winners. Yeah, yeah, it’s not about winners and losers, it’s all rainbows and unicorns, but Nikita wanted someone with the lick on their books for a year so after much deliberation the judges doffed their caps to Elena Könz, who’d convinced them with her solid riding through the day putting down stuff like front 3s, front and back 5s, switch back 1s. Isabel Derungs nabbed secon thanks to her back rodeos and front 3s and Malin Johansson’s Cab 5s saw her into the third spot, with Mary Luggen getting some love for being the day’s best jibber. If you’re a young, up-and-coming chickita and fancy being part of the family this year, head over to nikitaclothing.com/events where you’ll find details of how you can become part of the fun.

RESULTS:

1. Elena Könz
2. Isabel Derungs
3. Malin Johansson

Spring/Summer 2010 has landed.

The first feel of the sun and fun to come has probably begun to dawn. It’s an exciting time and plans are beginning to take shape, whether booking ahead the must-do festivals, spring breaks, full-on summer holidays or hot to trot city stops. Shrug off the insulation and heavy layers for a warmer outlook; new trends, colours, prints and styles beckon. The coveted Spring Summer 2010 collection from Nikita is now available to view in its entirety on the new look website. Find a fresh style to kick your summer into action from your nearest Nikita stockist where collections have hit the stores or locate online at www.nikitaclothing.com.

Glossy lightweight or cotton jacquard jackets measure up to cool spring evenings and more than enough key denim styles suit all shapes will make the taste buds melt; loose harem style, flared and high waisted, skinny pastel shades, shorts, an all-in-one super light jumpsuit and short denim jacket. Varying lengths of cotton pants and shorts come in plain shades or integrated prints that team with the new selection of tops, tanks and tees.

There’s more than enough choice of hoodies, including basic style to the more meticulous, using on trend rope and pleather detailing. For dare to bare beach lovers, the best cuts show the best butts in beach bikini styles or choose more coverage with the tankini or brand new swimsuit. Taking to the waves, boarders can mix and match surfshorts with the range of bikinis; the same colourways and prints are used throughout. Accessorize with caps and hats, jewellery and bags all carefully created using colourways or graphics seen throughout the collection.

Characteristic designs and graphics feature works by a hand-picked selection of artists whose style fits with Nikita’s own. This season chosen artists have contributed more piece prints, geometric patterns and ethnic inspired prints and illustrations which are visible throughout the collection. Nikita are lovers of their work and its worth checking them out; Miss Lotion (Denmark), Arne de Ceapog (Ireland), Eve Duhamel (Canada) and Hulda Karlotta Kristjánsdóttir (Iceland).

Unlace the boots and adorn sandals for summer, its nearly here and there’s no time to waste in getting kitted out. Welcome to a new and relaxed way of life with no looking back.

Flick through the new collection at
www.nikitaclothing.com

Iceland: Lots of snow and one big earth fart.

Our buddy at Nikita, Geiri, dropped us a mail to let us know that despite Mother Nature venting its innards through one of their Volcanoes, all is mostly well on their North Atlantic island. There’s even plenty of snow kicking around should anyone fancy heading over and bagging what would surely be the mother of all cover shots…

“We here at Nikita Iceland have been getting a lot of emails and viral feedback from people all over the world asking us if we are alright. And the answer is quite simple: “Yes, we are alright and so is the rest of the island”. The eruption and ash cloud is mainly affecting a rural area in the south.

Pictures often say more than many words or over-pesimistic news reporters. So check out the pictures on the link.

The satelite picture shows pretty well how the volcano is affecting Iceland. It’s right there in the bottom (south) spewing ash towards Europe. And yes there is still plenty of snow even though it is officially the first day of summer here tomorrow. And yes all is well here in Iceland, don´t believe everything the global media spews at you

Hope our little volcano is not causing too many problems for you.

Cheers,

Geiri.”