This is pretty neat. Click yourself through Seb Toots’ park run and decide what tricks he should lay down. If you held the suspicion that this kid was somehow a remote-controlled video game character consider it officially confirmed.

Philips and O’Neill are stepping up their successful headphones collaboration by announcing the imminent launch of Tested on Animals: The Seb Toots Edition – a new interactive YouTube video campaign, featuring O’Neill Global team rider Seb Toots, that puts you the viewer right at the heart of the action.

Taking interactive video marketing to the next level for the snow industry, this new and graphically unique campaign showcases the mind-blowing riding skills of Toots, as well as the multiple features that make The Bend his favorite Philips | O’Neill headphones to wear while tearing up the TTR World Snowboard Tour.

Tested on Animals: The Seb Toots Edition will see you calling the shots as Toots charges his way down the mountain. You get to decide what trick Seb pulls every time he approaches a kicker, rail or wall ride. From backside 7′s to backside 10 double corks and backside lips, you’ll enjoy a rare opportunity to realize your own vision of the ultimate park run courtesy of Toots’ phenomenal arsenal of tricks.

The video also provides an insight into the brutal testing that Toots subjected The Bend to. Built to resist the demands of a pro rider’s uncompromising lifestyle, The Bend features a robust construction including safe-release cans and a super-flexible headband for unbeatable resistance to impact forces. So on the few occasions that Toots does bail hard, all he need to worry about is himself, and not his headphones. An innovative anti-slip goggle grip, meanwhile, means Toots’ headphones always stay in place no matter how hard he throws down.

After wrapping up filming of the YouTube video in Whistler, Toots said: “That was a lot of fun. It’s been a hectic couple of days, but it worked out really good. This is the first time I’ve ever been involved in an interactive project like this, and its cool to do something that is new.”

Two pioneers of lifestyle innovation, Philips and O’Neill, have joined forces to launch a line of headphones designed to withstand the rigors of an active lifestyle: the new premium line of Philips | O’Neill Headphones gives you long-lasting durability and complete comfort so you can enjoy the music that fuels you every day, for as long as you want, no matter what you put them through.

The high performance Philips | O’Neill Headphones were tested on the toughest O’Neill team riders and specifically designed around the demands of those who live life to the fullest. They will never let you down, wherever you take them or however energized the sounds or action they accompany.

The Philips | O’Neill Headphone collection features four different styles, each completely unique and simple in design, yet able to withstand the challenges of the most dynamic active lifestyle.

The Stretch

Inspired by the heavy-duty materials and styling of wetsuit materials, The Stretch headphones – the toughest in the new line-up – delivers high performance. Both impact and high stress-crack resistant, it retains flexibility and strength for a whole new level in headphone resilience.

The Snug

All models in the Philips | O’Neill Headphones range offer something for the most active and toughest lifestyles. The Snug model does it all in style: a set of imposing flat-folding, headphones that deliver flawless fit and sound with bold graphics. The in-ear selection includes The Covert, a discreet bud with deceptively powerful sound impact and iPhone control, while The Specked includes a range of three striking colored in-ear buds, with tough yet stylish tangle-free cords for longer listening experiences.

The Covert

Nick Andrews, Senior Manager, Consumer Marketing at Philips, comments: “This range realizes the synergies of Philips simplicity and innovation and O’Neill’s set of core values based around the concept of innovation in style and technology. Our new Headphones are totally uncompromising in their durability – because they’ve been tested on our test animals: the toughest O’Neill riders, the most uncompromising and daring boarders around.”

The Specked

Eppo van Berckelaer, Global Marketing Director at O’Neill, said: “O’Neill and Philips share a long and successful history of product innovation, working to create products that allow people to get the most out of their lives. Knowing how important music is to the lives of our consumers, I now encourage everyone to get out there and test the headphones for themselves.”

The Stretch in white.

The Philips | O’Neill campaign will be spearheaded by selected O’Neill team riders, including 9-time Big Mountain Rider of the Year Jeremy Jones. As one of the sports’ toughest and most enduring champions, these riders have put the headphones to the ultimate test in the context of their own unique and demanding lifestyles.

In addition to launching at IFA, the headphones will be showcased during the Deeper movie premiere tour in October and November. Guests at these events will be treated to a headphone-enabled ‘Deeper Listening Experience’ in Amsterdam, Los Angeles and New York City during the screening of Jeremy Jones’ groundbreaking freeride snowboarding movie.

The new Philips | O’Neill Headphones will be available at retail stores throughout Europe and the US from September 2010.