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Behind the Scenes on Nike’s ‘The Chosen’

Tom Copsey — Mon, 06 Jun 2011 16:21:51 +0000

As you might have seen last week, Nike released their spangly all-shot-at-night The Chosen ad video with their team of snowboarders, surfers, skaters and BMXers throwing down hammers. That was real neat, the highlight being Peetu Piiroinen frickin’ sending it in the pipe. Now you can check what went on behind the scenes…

Nike’s crew of shred heads – Danny Kass, Peetu Piiroinen, Louie Vito, Mason Aguirre, Ellery Hollingsworth, Greg Bretz, Nicolas Müller and Annie Boulanger – had to put in a couple of night shifts last winter to tie in with the Swoosher’s nocturnal-based ad theme. The result is pretty sick, and now they’ve dropped these behind the scenes edits for a fuller look at what went down. Kass’s kicker session dodging fireworks, Müller and Boulanger sending it into the void in BC, Vito’s pipe dubs – all are well and good and lit up like they’re badass rockstars and whatever, but the real gem in here is Peetu Piiroinen totally booting it in the Aspen pipe. Holy moly he sends it to the moon.

Check the 3 episodes out…

ASPEN HALFPIPE ROCK SHOW

DANNY KASS’S KICKER FIREWORKS

MÜLLER & BOULANGER’S WHISTLER POW NIGHT SHOOT

Nike 6.0 ‘The Chosen’ – Teaser 2

Tom Copsey — Fri, 27 May 2011 15:02:15 +0000

We thought it’d just be Peetu, Louie and co throwing down in Nike 6.0′s fancypants thingamajig, The Chosen, that’s set to drop on June 2nd. Oh no, it looks like there’s a tidy sweep of all their skate, surf and two-wheeled dudes too. Have a look…

Not much else we can garner from this, except that all their riders might in fact be vampires which would go a long way to explaining their unnatural skills.

Nike 6.0′s ‘The Chosen’ Teaser

Tom Copsey — Fri, 13 May 2011 15:49:23 +0000

No snowboarding, plenty of disco lights and one finely sculpted rad ditch. June 2nd is when you’ll be able to see the Nike 6.0 crew tear this lit up love tube a new one, but this will tickle your interest in the meantime…

Halfpipe snowboarding is rad. There’s no other kind of snowboarding when can you go from gunning it to weightless to gunning it again in such a short space of time. Sadly 9 times out of 10 we only get to peep the guys at the top of their game when their bibbed up and trying to hyperspin onto the podium at contest, but this small, low budget little thing that Nike put on looks set to give us a faceful of awesome contest-free pipe riding from the likes of Peetu Piiroinen, Louie Vito and Mason Aguirre. At 4am. With a lightshow.

June 2nd is when what they’re calling ‘The Chosen‘ will air in full, so tune in then to see the full shebang.