31/01/2013 | by Youri Barneoud
Peep this Endeavor ad that’s just dropped and decide for yourself if this is yay or nay!
Here’s the official talks:
Images of people walking across snowy mountainsides instantly evokes emotion, even from non snowboarders. There is something completely lonely, yet completely spiritual about it. It’s a nice balance. That’s kinda what I set out to capture in this commercial / experimental film for Endeavor. The obscure balance of the snowboard life.
It was a 3 month trek…longer than the average commercial shoot but I believe the depth of it will resonate more than the average commercial. Jody Wachniak was amazing, a real gentleman…I actually amped up his “player” factor for the purposes of the commercial.
It was shot on location in Whistler / Grouse Mt. / Squamish. Chayse Irvin chayseirvin.com was the DP with support camera work from Selim Matte selimmete.com and myself.
Much Love to Chayse, Selim, Max, Rob, Jody, The Famous Warehouse, Garfs Whistler, Jeff, 8 Mile, Bones, Kale, Trout, Dave, Party Snake, Coors and the fabulous Annette Tolar annettetolar.com