27/09/2010 | by Anna Langer
Here’s how the media biz works: You come up with dope content, generate a lot of interest and therefore get companies to throw money at you for advertising. Well, at least that’s the idea. But what if, say, a brand like Nike 6.0 creates a campaign where RZA of Wu-Tang Clan fame freestyles about Mason Aguirre, who happens to be the latest addition to their outerwear team? Of course you’ll just have to post it, because money or not, this is dope content!
“It may look like a party, but it’s not that easy.”