Nike in Chile

We’re sure there is still some resistance regarding the big sports brands entering the snowboard market, but come on: Watch this video and all you want to do is strap in and go riding yourself. And if you really need some additional information, this is a Nike clip of some heli-riding and pow slashing in Valle Nevado with the all-stars Gigi Rüf, Nicolas Müler, and Danny Kass plus local/Absinthe rider Maunel Diaz. “Set your drool meter to 11.”