21/05/2013 | by Tom Copsey
This is pretty neat. Click yourself through Seb Toots’ park run and decide what tricks he should lay down. If you held the suspicion that this kid was somehow a remote-controlled video game character consider it officially confirmed.
Philips and O’Neill are stepping up their successful headphones collaboration by announcing the imminent launch of Tested on Animals: The Seb Toots Edition – a new interactive YouTube video campaign, featuring O’Neill Global team rider Seb Toots, that puts you the viewer right at the heart of the action.
Taking interactive video marketing to the next level for the snow industry, this new and graphically unique campaign showcases the mind-blowing riding skills of Toots, as well as the multiple features that make The Bend his favorite Philips | O’Neill headphones to wear while tearing up the TTR World Snowboard Tour.
Tested on Animals: The Seb Toots Edition will see you calling the shots as Toots charges his way down the mountain. You get to decide what trick Seb pulls every time he approaches a kicker, rail or wall ride. From backside 7′s to backside 10 double corks and backside lips, you’ll enjoy a rare opportunity to realize your own vision of the ultimate park run courtesy of Toots’ phenomenal arsenal of tricks.
The video also provides an insight into the brutal testing that Toots subjected The Bend to. Built to resist the demands of a pro rider’s uncompromising lifestyle, The Bend features a robust construction including safe-release cans and a super-flexible headband for unbeatable resistance to impact forces. So on the few occasions that Toots does bail hard, all he need to worry about is himself, and not his headphones. An innovative anti-slip goggle grip, meanwhile, means Toots’ headphones always stay in place no matter how hard he throws down.
After wrapping up filming of the YouTube video in Whistler, Toots said: “That was a lot of fun. It’s been a hectic couple of days, but it worked out really good. This is the first time I’ve ever been involved in an interactive project like this, and its cool to do something that is new.”