Snowboarding now officially cooler than Metallica

Have you ever seen my grandfather on skis? Well, no need to anymore, as in this new Vans advertorial Metallica’s Danish drummer Lars Ulrich wears some ski gear and looks exactly like my late grandpa. We’re not sure why, but Lars is pitching his new Vans x Metallica collaboration shoe to metal music aficionado and pro snowboarder Pat Moore while both sit around some log fire in a ski resort.

We guess it’s official now: Snowboarding might not be as cool as dealing crack these days but it sure as hell beats those dudes from Metallica.